Agenda - Customer Obsession. Empowering Meaningful Relationships

The agenda was created to combine flexibility and maximum impact while also providing unique networking environments. Customize your agenda by selecting breakouts and sessions that are most meaningful to you.

Click here to learn more about Breakout Sessions

Click here to learn more about Lunch and Learn Roundtables

Wednesday, July 25

Time Activity
4:00 p.m. — 6:00 p.m. Pre–registration
6:30 p.m. — 9:30 p.m. Welcome Reception – Chateau, Paris Resort
*Transportation will be provided to and from the Venetian throughout the event

Thursday, July 26

Time Activity
8:00 a.m. — 9:00 a.m. Registration & Breakfast
9:00 a.m. — 9:15 a.m. Welcome
9:15 a.m. — 10:00 a.m. Defining Customer Obsession
Matt Seeley – President, Experian Marketing Services
Robert Brosnan – Senior Analyst–Customer Intelligence,
Forrester Research
10:00 a.m. — 10:35 a.m. Keynote: Jonah Lehrer – author, Imagine: How Creativity Works
10:35 a.m. — 10:50 a.m. Networking Break & Book Signing
10:55 a.m. — 11:45 a.m. Navigating the Path from Company Focused to
Customer Obsessed

Today's marketing leaders are facing challenges on numerous fronts, from the commoditization of products and services, to increasingly heterogeneous consumer multi-channel preferences. As we move from the traditional marketing model of broadcasting messages, to today's goal of engagement and conversation, how do we find the shortest path to engaging customers? Hear from our panel of thought leaders about how they're addressing the new frontier of customer obsessed organizations by:
  • Finding catalysts to drive customers cross–channel
  • Understanding customer channel preferences through data–based insight
  • Solving the power struggle of hyper–connected, empowered customers versus consistency of brand and message
  • Recognizing the biggest opportunities and challenges in the year ahead
Intro:
Victor Nichols, CEO, Experian North America
Moderator:
Bill Tancer, General Manager, Global Research,
Experian Marketing Services
Panelists:
Amy Choyne, SVP/CMO, Kenneth Cole
Bryon Colby, SVP Digital Commerce, Cornerstone Brands
11:50 a.m. — 12:35 p.m. Breakout Sessions – please choose during registration
12:35 p.m. — 1:35 p.m. Lunch & Learn – choose optional roundtable during registration.
1:35 p.m. — 2:20 p.m. Key digital trends for the year ahead
Are you on top of the latest digital marketing trends? Do you know where you should concentrate your efforts in the next year? We'll highlight the industry trends we're seeing in order to help you plan your strategies to stay relevant and keep pace with customer expectations.
Regina Gray, VP Strategic Services, Experian CheetahMail
Yara Lutz, Vice President, Client Services, Experian CheetahMail
2:20 p.m. — 3:05 p.m. Breakout Sessions – please choose during registration
3:10 p.m. — 3:55 p.m. Breakout Sessions – please choose during registration
3:55 p.m. — 4:10 p.m. Networking Break
4:10 p.m. — 5:00 p.m. Change Agents Panel: The Path to Customer Obsession
– Stories From the Road

The panel is comprised of an entrepreneur, innovative/provocative marketers/executives and an athlete that has moved beyond the football field and into our homes/hearts. An in-depth discussion about what it means to build a loyal fan base, the risks and rewards. We'll discuss fear of failure, is that an option? What are the strategies behind leading change? What have been the biggest challenges for keeping your customer at the center of everything you do? How has technology impacted your ability to connect with your customers. Any epic fails that you've learned from, notable successes? What's next?
Moderator:
Matt Seely – President, Experian Marketing Services
Panelists:
Michael Strahan, Pro Football Legend and TV Personality
Don Steele, VP Digital and Marketing, Comedy Central
Patrick Fitzgerald, VP Interactive, Sirius XM Radio
Sameer Mehta, Co-Founder and CEO of 12Society
5:00 p.m. — 6:00 p.m. Networking Reception – Partner Alley, Venetian
7:30 p.m. — 10:00 p.m. Dinner Party – Venetian Pool
10:30 p.m. — 3:00 a.m. After Party – XS, Encore Resort
*Transportation will be provided from the Venetian

Friday, July 27

Time Activity
9:00 a.m. — 9:45 a.m. Breakfast
9:45 a.m. — 10:00 a.m. Prize Drawing
10:00 a.m. — 10:35 a.m. Customer Obsession: The Future
Moderator:
Daniel Schotland, VP Business Development, Experian CheetahMail
Panelists:
Mike Dean, President, Experian Consumer Direct
Michelle Pearlman, Senior Advisor, Irving Place Capital
10:35 a.m. — 11:10 a.m. Keynote Speaker : Charles Duhigg – author, The Power of Habit: Why We Do What We Do in Life and Business
11:10 a.m. — 11:25 a.m. Networking Break & Book Signing
11:25 a.m. — 12:10 p.m. Breakout Sessions – please choose during registration
12:15 p.m. — 1:00 p.m. Breakout Sessions – please choose during registration
1:00 p.m. Boxed Lunch